During my time working at Soap Creative, we were the digital agency of record for ING DIRECT for 4 years. I worked with the extended creative team at Soap on a huge number of projects for ING over this time across integrated campaigns covering ING’s full suite of products including everyday banking, savings accounts, self managed super funds and home loans.
I've created a large number of digital assets for ING including many responsive brand pages that sat outside of the main bank site as well as email newsletters and social media advertising.
I’ve designed OOH advertising for multiple ING campaigns that have appeared on billboards, bus shelters of many shapes and sizes, right across the country. I also created many of the custom Illustrations used in the ads.
Some of the ING print work that I designed included product brochures, product welcome packs, magazine ads and personalised direct mail pieces that were hard to ignore. This print work often utilised finishes such as creative die cuts and spot UV varnishes for maximum impact.
In 2016 I also led the agency initiative to redesign ING’s advertising collateral in accordance with their new global brand guidelines across digital and print. Australia was the first ING market in the world to utilise this refreshed brand throughout their communications.