Face of Kinder was a fun promotion where 6 lucky kids from Australia and New Zealand could win the opportunity to feature on Kinder Chocolate packaging. Parents and guardians were encouraged to share a short story about the cutest thing their child has said or done and along with a photo. Votes were tallied to form a shortlist of 100 entries with the final 6 winning cuties chosen by a panel of celebrities.
The responsive website acted as a hub for the campaign featuring a searchable gallery of entries and guiding parents and guardians through the registration and entry process.
Working with the Soap Creative team, I was responsible for developing the UI and UX for the entire online experience, creating user flows, wireframes and prototype development through to the final UI design.
The campaign was a great success with over 15,843 entries uploaded to the site and 442,323 votes received over the 64 days that the promotion ran.